BCOM 426 Week 3 Discussion Question 1
Taking into consideration the many parts of a media campaign, why is it so important to conduct a thorough situational analysis?
How are the objectives of a media campaign derived?
What indicators might guide your decisions to mold a creative strategy
BCOM 426 Week 3 Discussion Question 2
What is an example of a business communications goal?
What are at least two appropriate media strategies to achieve these goals?
How might you determine whether or not these strategies are effective?
BCOM 426 Week 3 Individual Assignment Advertising and News Paper
Evaluate the 30-minute news story based on the following:
· Objectivity
· Bias
· Persuasion
· Sensationalism
· Journalistic ethics
Analyze the advertising commercials contained in your selected 30-minute segment.
Determine whether or not the commercials are related to the news stories contained in your selected 30-minute segment.
Prepare a 1,050- to 1,400-word paper, based on your findings, in which you analyze the advertising and news environments in media communications. In your analysis, explain the influence of advertising and news on society.
Format your paper consistent with APA guidelines. If you used an electronic source, include the URL. If you used a printed source, attach a copy of the data to your paper.
BCOM 426 Week 3 Team Assignment Outline and Responsibilities
Resources: Virtual Organizations
Use the link on the student website to access the virtual organizations.
Begin collaboration on Media Campaign Proposal that will be due in week 4.
Submit a brief outline of your team’s Media Campaign Proposal for week 4 including team member assigned responsibilities and participation deadlines.
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